theBalm describes it as a "peachy-apricot." on my skin i'd say it's a bit more on the peachy-pinky-coral side than apricot (i'd say colors like illamasqua lover or Nars Luster are in the apricot color vicinity!) It's a matte blush so there's no shimmer or sparkle, but it is VERY pigmented and smooth! It leaves a nice punch of color to the cheeks but not in an overwhelming way. The color is very flattering. I don't think it's too warm or cool so I can see it working on a lot of different skin tones. Even more impressive was how long it lasted--all day!
I like the simplicity of theBalm blush packaging and the vintage design on the front is really cute! It's housed in a magnetized cardboard palette...despite it not being in a typical plastic case, the cardboard is pretty sturdy. I haven't had an issue with it and as long as the packaging protects the actual product, I'm easy to please ;)
Here's two other matte blushes I compared it too...
|L-R, Rock & Republic Bedroom, theBalm Frat Boy, Illamasqua Hussy|
At Marshalls I was able to snag it for $9.99. Pretty amazing when you compare it to the normal price tag of $21. I would have gladly paid full price for this blush, the quality is most definitely worth it. Search your stores for theBalm if you can! The only downside is a lot of items at Marshalls and TjMaxx get mutilated by rude and selfish customers, so I'll cross my fingers for you that you find them untouched!