Ahhh Zoya Jem is one of my favoriteeeee colors ever. Zoya describes Jem as: "A dark red-toned purple base with metallic dark pink highlights and subtle gold duochrome flecks. This shade has it all; bold color, vampy drama, bright sparkle and a glam rock persona."
Yep. It's pretty much the most gorgeous deep plum with a bit of pink and red to it. For some reason I couldn't capture the red undertones to it that appear in person--it's more unique than the deep purple pictures below.
2 Coats for perfection. It's definitely a polish I would recommend trying if you like jewel toned colors on your nails!